Unisteps
Unisteps is a company dedicated to education and consultation about sustainable fashion in Japan. Their work is to encourage action by companies, government, fashion designers, and consumers.
We have been commissioned to create a key visual that represents the brand's values for the launch of its new website. They wanted a visual that evokes the words futuristic, sustainable, steps, healthy, visionary, and fashionable.
We have been commissioned to create a key visual that represents the brand's values for the launch of its new website. They wanted a visual that evokes the words futuristic, sustainable, steps, healthy, visionary, and fashionable.
"After several iterations in the form of sketches, we agreed on an idea. The representation of a circle that closes in on itself. The whole is divided into several steps, each with several layers."
We choose to use cold colors with technical textures to reinforce the futuristic idea. The textures also become more and more transparent to symbolize the industry that needs to become more concerned about the environment, people, and resources.
